Swoon The Studio

powerful cause… The Joyful Heart Foundation is an organization started by Mariska Hargitay with a tough purpose of empowering and supporting survivors of sexual assault, domestic violence and child abuse. It’s a difficult subject to embrace. The invitation to this event, held in Hawaii, needed to visually encompass the idea of empowerment but also of optimism. This invitation was silkscreened in white and orange on a mirrored reflective paper. The level of visual depth we achieve here is definitely powerful and the bright orange brought a beautiful pop of joyful color. The invite was delivered in a tangerine orange envelope (I mean, how can opening your mailbox and seeing this vibrant orange envelope inside not brighten your day?)

See below for more details of the design.

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reason to celebrate… 2010 marks 50 years of the greatest sports and entertainment franchise in the world. We worked with the team to create a fête-worthy menu for the suite holders at Cowboys Stadium. An embossed and holographic foil-stamped cover start it off with a sophisticated bang. See below for more details of the design.

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coastal inspired outdoor living… You might remember the coastal vibe of the Stalcup residence interior. Sanka loved it so much she asked us to extend this relaxing mood through to her outdoor living spaces. Hope you soak up all the goodness that is part two of two: the Stalcup residence — the outdoor living.

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posh promo… For this mailer for Neiman Marcus’ Seasonal Private Offer we took inspiration from the haute couture fall fashion trends. We designed this promo using large iconic photographs of the trends textures. The luxurious details bring a richness and warmth to this piece and elevate the aesthetic value of the offers.

see below for more details of the project

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celebrating 40 years… We were honored when asked to design an invitation package for the 40th birthday of a close friend and client of ours. When we were starting to talk about the project with her, she sent over a few pictures of the place setting being put together by the talented event planner, Tom Addis (image after the jump). This is what spurred our creative thinking and the direction for this save the date.

see below for more details of the project along with a photo of the inspiration

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soothing style…This is the second house completed by the studio, completely different from the first one and entirely different from Judy Aldridge’s home which we will post very soon. This is part one of two of the Stalcup’s interior. If you would like to read more about the details visit the style/SWOON post here. Once we completed the living/dining area inside she asked us to tackle her outdoor living. Stay tuned.

images by Chris Plavidal and SWOON, the studio

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outlook/lookout. Just completed – The Fall 2010 Lookbook for Neiman Marcus. 100+ pages of the jaw droppingly gorgeous trends and upcoming moments in fashion for fall. Military is a big emphasis hence the spiral notebook-like binding. Green hues from olive to emerald are going to be a strong palette for the season — thus the inspiration for the the cover paper (a muted but still rich green). The sheet has a subtle texture to it that evokes fall outerwear somewhat like wool. It’s adorned with a deep hit from a delicious matte cappuccino-brown foilstamp. Happy shopping!

see below for more details of the project

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oh, chairs…We love chairs and were excited when we were asked by ON magazine to participate in “1×3″ to redo an Aidan Gray chair for Dwell with Dignity. There are three designers recreating chairs to be auctioned off at their one year celebration. Visit style/SWOON for more information. Additional images below by Molly Dickson.

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we are thrilled… to announce our first online auction site. reFINEstyle is an online marketplace of new and used luxury and designer clothing. We were thrilled to get to work on this project as it was an area we had yet to explore in interactive design. See below for more details of the design.

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here’s to the understated! We just got our stationery system in hot off the kluge, and wow! We are beyond excited about how everything turned out. We have the studio name along with our personal contact information pressed into the front of the card with a super deep blind emboss. This is paired with our address simply printed in a cool grey on the back with a little place for a “note”…people always write on your business card anyway so we gave them a place to do it this time. On the press check, we kept hitting the sheet harder and harder until we started to break on through and then dialed it back juuuuust a hair. That way you get as much credit for the emboss as possible. The way that the business cards play with the light is fascinating.

See below for more details of our stationery.

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