ever vigilant, ever true. What if we told you the Brooklyn Superhero Supply Co. — a shop that stocks all the wares a modern superhero would need, from capes to jugs of invisibility power — was actually a front. Yes, you heard it right. Behind the incredibly cheeky writing and ingeniously industrial package design lies something far bigger than the store itself — the 826 program, a series of non-profit after-school creative writing centers for students, ages 6–18, organized by Dave Eggers. The “storefront” concept extends across a few genres, each with its own concisely-executed tounge-in-cheek brand.
see below for links to the other 826 Storefront concepts
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Storefront for the Brooklyn Superhero Supply Co.
Grenwood Space Travel Supply Company
The Echo Park Time Travel Mart
