fun! A little of our work on Vogue.com yesterday. We styled the trunk show for Canadian designer Jeremy Laing a couple of weeks for v.o.d.
Swoon The Studio
publication, neiman marcus spring 2012 lookbook
haute hues! This spring is glowing bright with incendiary color — pinks, yellows, blues. The cover of this seasons Neiman Marcus Lookbook is a custom fluorescent pink with a bright silver foil stamp boldly announcing the new season with a sporty edge. We’ve redesigned the Lookbook to feature fold out panels (check out the lil’animated gif below!) — expanding all the new looks of this seasons featured trends. The interactivity is simple, fun, and the surprise of revealing all the pieces featured inside keeps you intrigued as to what new trends are wrapped up inside. It’s already starting to heat up this season — better get to it!
product design, swoon crate
local love… for our clients this past year we wanted to make create a unique gift that embodies our approach in all facets of design. We chose to hand-curate locally produced products that we use and love (honey, cheese, chocolate, brownies, pickled asian pear, pecans) — but we also wanted the package that they came in to be considered as well. Our love for materials led us to the simple and natural pairing of a custom made rough wood crate, vachetta raw leather handle with a charcoal gray felted wool detail and polished metal fasteners. Each material was selected and crafted or combined by hand to make the package special and unique as well as a keepsake that could be repurposed and reused (we currently use a few of them as storage crates to keep current jobs organized – happy accident)!
facelift
my, what a beautiful face you have… Web typography has been, well, lacking for quite sometime. Basically we’ve had a toolbox of around 7 typefaces that we can pull from that meet the matrix of requirements as to maybe be compatible with the majority of browsers/computers/phones. That is until Google came into our world with Google Web Fonts, a service that allows designers to instantly upgrade that toolbox to 100’s. That brings us to our next point — just because you have it, doesn’t mean you should use it (or all of it, at least). The website Beautiful Web Type by Chad Mazzola features a handpicked few of Googles more elegant type offerings. Take an inspiring look at the new faces of the web.
invitation, baby shower
it’s a girl! We rarely get to design for weddings and babies but lucky us we were asked to a baby shower invitation in the fall (still catching up here on the blog!) — so it obviously had to have a custom die-cut, pattern-debossed, silver-foil-stamped, white-felted-paper baby giraffe and wrap it in a bright orange envelope with a hot pink insert! And tied around this little sweet giraffe’s neck is a special delivery tag with all the fun details for the shower. One of the sweet little details is the silkscreened overlapping stamps with the names of each of the parents notarizing the tag. How could you not just smile from ear to ear with this fuzzy special delivery in your mailbox? See below for more details of the project.
styling, v.o.d. and pamela love
be still my dark heart… Pamela Love trunk show at v.o.d. with a little quick styling by us. Not our every day but was so much fun.
website, cn catering
for the love of food, indeed… CN Catering — the sister company of one of the chicest event venues in Dallas, The Room on Main, asked us to offer a virtual facelift to their website. The refreshed menu is insanely delicious (and makes designing right around lunch time a mouthwatering challenge — three words: waffle fry station). We elevated their look and organization to make the menu much more of a pleasure to navigate. The goal was to be simple and direct; reflecting a printed menu in a restaurant. One small detail that we were pleased with, was the side navigation. Since a great deal of the menus scroll down a bit, the side navigation follows you down so you can quickly click into other sections. It’s tiny, but it helps make the user experience just a little better.
invite, neiman marcus – the gems of jewel charity
all that glitters… An invitation for Neiman Marcus’ and Jewel Charity event using a natural kraft card stock for the invite and hit it with at fuchsia flash in the form of a foil stamp — the contrast is stunning! The committee and all are printed in fuchsia on a vellum flysheet.
invitation, neiman marcus
drama! We love a good mystery and had a great time concepting on this invitation for the unveiling of Stephen Webster’s fall collection through a murder mystery dinner. Being an unconventional show, we wanted the invitation to give rise to this same element of suspense and discovery.
In the spirit of mystery, click below to see the invitation (if you dare)…
exhibition graphics, dallas museum of art
the rebels new wardrobe… French born haute couture fashion designer, Jean Paul Gaultier, has always been a rebellious voice in fashion — not shy to explore any and all taboos. He creates thematic juxtaposition with both grace and brashness. For the inaugural American stop on the international tour, we were asked by the DMA to create the exhibition graphics. What a visually creative treat to be able to pull from such a conceptually rich artist — Jean Paul Gaultier. Each room within the exhibit is a themed collection from his retrospective. We will take you through the signage we designed for each room below. Also, If you haven’t seen this visually arresting and inspiring show yet (tisk, tisk) it is running through February 12. Get to it!
