Swoon The Studio

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exhibition graphics, dallas museum of art

the rebels new wardrobe… French born haute couture fashion designer, Jean Paul Gaultier, has always been a rebellious voice in fashion — not shy to explore any and all taboos. He creates thematic juxtaposition with both grace and brashness. For the inaugural American stop on the international tour, we were asked by the DMA to create the exhibition graphics. What a visually creative treat to be able to pull from such a conceptually rich artist — Jean Paul Gaultier. Each room within the exhibit is a themed collection from his retrospective. We will take you through the signage we designed for each room below. Also, If you haven’t seen this visually arresting and inspiring show yet (tisk, tisk) it is running through February 12. Get to it!

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invitation, smu book launch

on your mark… What better way to invite people to a book launch, but with a bookmark invitation?! (hint: there is no better way). That is just what we created for the launch of the SMU Centennial Book at the downtown Dallas Neiman Marcus. These books are loaded with an incredible archive of photographs of the SMU campus and life. Each invitation is foil stamped in a bright silver and comes with an attached tassel.

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pr press invite, h.bloom

for me? You definitely should have. Public relations firm, Skirt PR, asked us to design an invitation for a select few to discover a new subscription flower delivery service, h.bloom. The gift of flowers is about the surprise and beauty. To play with these elements we keep everything dark, mysterious, and romantic. The invite uses a translucent vellum showing a close cropped bouquet — in an almost Belgium-lace-like abstraction, allowing the card underneath to just peek through slightly. Who wouldn’t love to have freshly delivered flowers every week? Such a delicious treat. See below for a few additional photos…

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billboard ad campaign, one arts plaza

shhhh… We have a delicious secret. If you have not been to the amazing restaurants at One Arts Plaza for the $5 Tuesdays, shame on you. Each of the restaurants in the street level plaza offer a special hand-picked menu of sips and bites, all for 5 bucks each. See the other ads in the campaign below, with your eyes — or pop over to One Arts Plaza to try some of their great selections, with your mouth…

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branding and packaging, uwezo shoes

fashion with a cause… Uwezo (ooh-WAY-zo) is the Swahili word for talent, capacity, and ability. Uwezo shoes are created in Africa, by Africans. The majority of proceeds will go to provide orphaned and vulnerable African children (OVCs) with a premier education and the opportunity to help themselves thrive through global connections. Experience how all of Uwezo profits benefit Empower African Children, a 501c3. We are proud to be a branding partner with Sparkfarm for this powerful global cause. See below for more images of the Uwezo brand.

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logo, seven seven seven consulting agency

your not seeing double… Maybe triple. Identity solution for Fort Worth based Seven Seven Seven consulting agency.

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“thank you” mailing, luke’s locker

we love luke’s! We were tasked with coming up with a unique way to thank the long time friends and patrons of the Texas-wide running and fitness company, Luke’s Locker. For those of you who know Luke’s Locker – we don’t have to explain why you wouldn’t go anywhere else. For those who haven’t – it’s like the biggest most inclusive family of runners. The concept that we came up with was to “recycle the love.” Each person was mailed a square of running floor that was manufactured from recycled running shoes that they can bring in for a gift card.

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bid presentation, legends hospitality management

it’s good! We were asked by the innovative and leading sports franchise hospitality management company, Legends, to craft a presentation that would reflect the attention to detail that they would bring to the new San Francisco 49ers stadium and their entire franchise. Legends currently manages all areas of stadium hospitality for the New York Yankees and the Dallas Cowboys. The future plein air stadium is a leader in energy and environmental design while still boasting an engaging experience of luxury.

Take a look at a few of the details below…

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staying after class for the ace

Ace Hotel Room 1021 from Dana Tanamachi on Vimeo.

love… this chalk installation by illustrator, Dana Tanamachi, at the NYC Ace Hotel. (must must must stay there soon. or in portland. or palm springs.)

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exhibition, chairs of dallas museum of art

don’t sit down… Or please do rather! We were asked to be a guest designer for Center for Creative Connections (C3) at the Dallas Museum of Art (DMA). C3 is an innovative learning gallery designed to encourage visitors of all ages to have creative, educational experiences with works of art from the Museum’s collections. Encountering Space, the current exhibition, explores how artists shape and define space in their work. Our task was engaging viewers to study the chairs from the DMA collection and to analyze their interaction and impact within a given space. Our solution was a fun interactive chair swatch wall where the chairs are presented as tops and bottoms on clear designer cards. This allows the viewer to analyze the components of the chairs, create their own designs, and then place those creations in one of the 6 given environments. Take a look at a few of the details below…

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