oh this was fun… The v.o.d. 5th anniversary party, featured designer Venessa Arizaga. Crazy, fantastic day of the dead inspired jewelry crocheted bracelets and collars, adorned with donuts, tacos, skulls… you name it. For her we painted the front window of the store, made a 28″ paper mache skull which we projected fashion videos on to the backside of during the event. We also created an alter filled with candles, good luck charms and of course tons of Venessa’s Jewelry. Atop of the alter was a 24 foot braided “bracelet” that mimicked her resort collection. Good times.
a stretch in imagination…Firewall is an interactive media installation created in collaboration with Mike Allison. A stretched sheet of spandex acts as a membrane interface sensitive to depth that people can push into and create fire-like visuals and expressively play music.
Not only does this provide endless hours of fascination, but there has been talk of using it as a sensory stimulation tool for autistic children. More information available at: aaron-sherwood.com/works/firewall
sip happy… We just finished a packaging project for a new supplement drink called giid (pronounced the same as good, but with “i”s). Drink it and you feel better — body and mind — without the over stimulation of caffeine. We designed a custom radial design with various patterns and colors to communicate this radiant feeling. We also wanted to maximize the shelf presence of this new brand by allowing the packaging to be stacked in a variety of configurations to build a gigantic wall of fractal-fruit art. Feel giid fast.
bring your ideas y’all… We feel fortunate to get have been able to collaborate with TEDxSMU for the past three years and this year was a blast. It’s all about bringing innovators and game changers together to ignite people’s brains to think differently. This year we handled programs, presentations, name tags, invitations and signage for re:think TEDxSMU. Photos here of the main program: chipboard cover, white silk screen turned out killer and photo collages to get those ideas churning.
in the spotlight… MPS is a Dallas based film rental company with huge studios that have graced the likes of many celebrities and actors over the years. They have been a part of such huge films like Bernie to playing supporting roles in hit television series Prison Break. With offices in Dallas and Austin MPS has the ability (and does) ship all over the world and can scale projects big and small. Our refresh to their site called for easier navigation, modern, clean design with big impact and a bold attitude.
focused power… Every year when football season rolls around we, like so many, get pumped. For this years Cowboys season tickets we wanted to capture the focused power of the event through the players themselves. We isolated them in the heat of the action on a jet black background with a matte soft-touch coating. The players are thrust forward into focus with an ultra high gloss coating and razor-sharp contrast. Take a look below for more details of the project.
detail of gloss/matte coatings at work and showing the security holographic foil on the “VS” in between the Cowboys and the opponents logo.
the full line up
hot hot heat… We were honored to be asked to produce an illustration for the August issue of DFW Child Magazine (oh, we also helped with their website redesign, which was a blast). Every month they have a new designer, illustrator, or artist create an image for that months calendar. August is our month and we’re embracing the heat — because this also means icy cool treats. So this juxtaposition was our inspiration for this months illustration. But, as with anything good, you better enjoy it fast before it’s gone!
We also were inspired to produce a short little stop motion movie to go along with the photo-illustration. Check it out below.
hello, indeed… We were asked to redesign the blog for the fabulous interior design studio, Pulp Design Studios. Not only were we able to update their look with a sophisticated chicness and custom hand-lettered logo (with gradient, might we add), we were also excited to update a few little function updates, like pinterest pinability on any image, google web fonts, and a fixed navigation bar at the top tying the studio and the blog together. Beth and Carolina put together a great overview of the new ways to interact here. Take a look at the before and after below and be sure to click through to their killer content!
flipping out… over the new FD Luxe rebrand. With a glossy upgraded page count, the new FD Luxe look is golden. We designed the invitation for the rebrand party and wanted to show the transition from the old to new — did somebody say, flip book?! Enjoy a peek at the action in the video below along with a few more details.