ever vigilant, ever true. What if we told you the Brooklyn Superhero Supply Co. — a shop that stocks all the wares a modern superhero would need, from capes to jugs of invisibility power — was actually a front. Yes, you heard it right. Behind the incredibly cheeky writing and ingeniously industrial package design lies something far bigger than the store itself — the 826 program, a series of non-profit after-school creative wring centers for students, ages 6–18, organized by Dave Eggers. The “storefront” concept extends across a few genres, each with its own concisely-executed tounge-in-cheek brand.
see below for links to the other 826 Storefront concepts
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July 21st, 2010 at 2:00 pm
coastal inspired outdoor living… You might remember the coastal vibe of the Stalcup residence interior. Sanka loved it so much she asked us to extend this relaxing mood through to her outdoor living spaces. Hope you soak up all the goodness that is part two of two: the Stalcup residence — the outdoor living.
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July 16th, 2010 at 12:35 pm
posh promo… For this mailer for Neiman Marcus’ Seasonal Private Offer we took inspiration from the haute couture fall fashion trends. We designed this promo using large iconic photographs of the trends textures. The luxurious details bring a richness and warmth to this piece and elevate the aesthetic value of the offers.
see below for more details of the project
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July 12th, 2010 at 12:34 pm
celebrating 40 years… We were honored when asked to design an invitation package for the 40th birthday of a close friend and client of ours. When we were starting to talk about the project with her, she sent over a few pictures of the place setting being put together by the talented event planner, Tom Addis (image after the jump). This is what spurred our creative thinking and the direction for this save the date.
see below for more details of the project along with a photo of the inspiration
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July 2nd, 2010 at 1:58 pm
soothing style…This is the second house completed by the studio, completely different from the first one and entirely different from Judy Aldridge’s home which we will post very soon. This is part one of two of the Stalcup’s interior. If you would like to read more about the details visit the style/SWOON post here. Once we completed the living/dining area inside she asked us to tackle her outdoor living. Stay tuned.
images by Chris Plavidal and SWOON, the studio
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June 2nd, 2010 at 11:38 am
outlook/lookout. Just completed – The Fall 2010 Lookbook for Neiman Marcus. 100+ pages of the jaw droppingly gorgeous trends and upcoming moments in fashion for fall. Military is a big emphasis hence the spiral notebook-like binding. Green hues from olive to emerald are going to be a strong palette for the season — thus the inspiration for the the cover paper (a muted but still rich green). The sheet has a subtle texture to it that evokes fall outerwear somewhat like wool. It’s adorned with a deep hit from a delicious matte cappuccino-brown foilstamp. Happy shopping!
see below for more details of the project
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May 24th, 2010 at 12:59 pm
oh, chairs…We love chairs and were excited when we were asked by ON magazine to participate in “1×3″ to redo an Aidan Gray chair for Dwell with Dignity. There are three designers recreating chairs to be auctioned off at their one year celebration. Visit style/SWOON for more information. Additional images below by Molly Dickson.
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May 21st, 2010 at 1:11 pm
we are thrilled… to announce our first online auction site. reFINEstyle is an online marketplace of new and used luxury and designer clothing. We were thrilled to get to work on this project as it was an area we had yet to explore in interactive design. See below for more details of the design.
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May 12th, 2010 at 7:36 pm
here’s to the understated! We just got our stationery system in hot off the kluge, and wow! We are beyond excited about how everything turned out. We have the studio name along with our personal contact information pressed into the front of the card with a super deep blind emboss. This is paired with our address simply printed in a cool grey on the back with a little place for a “note”…people always write on your business card anyway so we gave them a place to do it this time. On the press check, we kept hitting the sheet harder and harder until we started to break on through and then dialed it back juuuuust a hair. That way you get as much credit for the emboss as possible. The way that the business cards play with the light is fascinating.
See below for more details of our stationery.
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April 27th, 2010 at 5:19 pm
sharpen your pencils… We try hard to continue educating ourselves daily but remember the days in school when you could do ANYTHING? Honestly, at the studio we are lucky and feel extremely fortunate to have trusting clients that allow and want us operate in an experimental, learning zone as professionals. We love to try new things and one of our favorite sayings from a vendor is “I’ve never done that before…let me get back to you“. Looking at student work is a little like that moment. Incredibly fun and inspiring to visualize without boundaries, budgets and just think via pure design love.
Above left image – design from Kevin Angeloni, Switzerland; above right – designed by Swann Marchon, Austria. All student work found via The Lovely Package.
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April 22nd, 2010 at 3:34 pm
