SWOON, the studio is a multi‑disciplinary design firm specializing in luxury branding, interior design, and art direction.

From retail and residential to hospitality and cultural organizations, we dream, create, and collaborate with clients seeking a fresh perspective, unbounded creativity, and impeccable execution.


Brand Identity
Residential Interiors
Hospitality Design

Commercial Interiors
Experiential Design
Package Design

Art Direction
Product Design
Retail Consulting

Led by founder Samantha Sano and partner Joslyn Taylor, our team of badasses is an intrepid crew of designers, artists, writers, makers, editors, illustrators, photographers, and product designers.

The diverse creative background of the team allows us to approach projects holistically and create work that is soulful, compelling, and memorable.



The W Residences in downtown Dallas wanted to reinvent their lobby to convey a sense of warmth while being an inspiring respite for owners and their guests.

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Set off the lobby inside The Adolphus, The Barbershop provides a classic masculine grooming experience in a handsome intimate space.

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