Sano began her career as a graphic designer, becoming principal at Rovillo + Reitmayer where the focus of luxury branding became a strong interest. During her early career, she taught for eight years as an adjunct professor at local universities and served on both local and national graphic design boards for ten years. After beginning a design blog in June of 2009, she began writing for the Dallas Morning News fashion publication F!D Luxe as a style editor. That same year she founded SWOON, the studio. As a result of the design interests displayed on the blog, the new studio was presented with interior, event and exhibition design opportunities. Sano is a graduate of Texas Christian University and lives in Dallas with her husband, also a graphic design studio owner, and two sons.

Prior to joining SWOON, she served as Director of Online first at EDS then at Siemens where she oversaw the strategy, development and maintenance of corporate websites and online marketing initiatives for more than a decade. During that time, she also founded Simple Lovely, an international lifestyle blog and collaborated on strategic branding initiatives with several high profile design companies and luxury brands. In 2011, Joslyn left corporate America to join D Magazine, where she served as market editor of their shelter magazine D Home. While at D, she also launched and served as executive editor of the award-winning magazine D Moms, a luxury publication targeted at intelligent, stylish, cultural mothers. She also launched a robust multi-channel branding program for D Moms, including a website, a blog, and presence on various social media outlets; made weekly television appearances on behalf of the brand; and conceived branded events. Her experiences with a multitude of industries give her a unique perspective on how to create impactful, editorially-driven spaces and brands. Taylor is a graduate of the University of Texas and lives in Dallas with her husband and two daughters.

Growing up in Northern New Jersey, Christine Visneau started taking a bus into NYC as a teenager to spend her time seeking out street style fashions, artful shops, and creative culture in Greenwich Village. Her love for all these inspirations led her to the Fashion Institute of Technology where she studied fashion design, illustration, and styling. Not long after enrollment she moved to the then upcoming 90’s Williamsburg, Brooklyn, where she worked as a shop girl, then purchasing the boutique to become one of the first independent clothing shops in the neighborhood. There is where she fostered an appreciation for local designers, makers, and smaller brands along with gaining knowledge on how to run a business. She continued to immerse herself in the local scene of fashion and music, even joining an all-girl punk rock band as the drummer. After years of success in Brooklyn she moved to Texas for love, jumping right into the growing retail industry opening her own children’s clothing shop, self-published an online children’s magazine and then launched an online lifestyle retail shop. In 2016 she took a full-time position for a startup hospitality group leading the retail division, creating 5 independent retail experiences throughout the US and Hawaii. During her 7 years there her other accomplishments included designing hotel uniforms and art curation, touching most points of the overall creative direction of each hotel.In 2022 Christine left her executive position and joined Swoon as the Chief Curation Officer working alongside not only her respected peers but joining a creative family in which all her talents collectively can be utilized creating the highest-level experiences possible for their clients. Christine currently lives in a fully renovated cottage home she designed in East Dallas with her two teenage children and advertising/artist photographer husband.

Born and raised in San Antonio, Bret grew up enjoying the quintessential south Texas lifestyle of camping in the hill country, floating the Guadalupe and sweltering in the humidity. With his aptitude for drawing and illustration from an early age, he was destined for a creative industry role, and found his calling eventually in graphic design. Along the way his penchant for game design ideas rooted in the love of traditional board games segued into a good mind for establishing systems and rules found in brand building.Bret attended the Art Institute of Dallas receiving a degree in the Applied Arts of Visual Communication and steadily built a career eventually working his way into the top tiers of the design community. After numerous graphic design awards and publishing merits in PRINT, How Design Magazine, Graphis and others, Bret co-founded Caliber Creative in 2008 and helped grow the studio into a thriving business with a national client base. Caliber was able to find a niche in the craft brewery and spirits sectors along with a variety of traditional B2B and consumer brand work. During this time Bret also found ways to give back to his industry through serving on advisory board committees at college design programs and local graphic design club organizations, as well as adjunct professor duties.After the transformative COVID years, Bret started up a new branding firm called Cultist in 2021 with offices in both Dallas and Denver, Colorado, taking full advantage of the WFH era and focusing more on strategic brand vision and direction. In 2023 the stars would align for Cultist to join forces with the already established and thriving SWOON, the studio, and he would join his wife, Samantha Sano, as a newly appointed Chief Branding Officer.Bret and Sam co-designed and built a new construction retreat in tiny Bluff Dale, Texas southwest of Fort Worth on the northern edges of the hill country. You might find them there on the weekends with their two young boys soaking in the views and pretending to live a country life.