The secret menu. The shortcut. The "Tell them I sent you." The friend who grabs your arm at a party and makes introductions. The corner booth. The map drawn on a cocktail napkin.
1530 Main, a print and online publication of The Joule, is focused on local culture, style, eats, wellness, and events. Featuring the bold that make the city better, 1530 Main focuses on highlighting what makes Dallas cool.
• Art Direction
Constantly evolving with artist collaborations, the 1530 Main covers feature captivating objects and art.