Casalina is a curated retail experience for shopping luxury swimwear and resort wear founded in Dallas, Texas.

The brand, Casalina (the name was derived from the Italian word for home, “Casa,” and the Greek word for sunlight, “Lina”), is inspired by global getaways and the spirit of glamorous adventure. Our team worked closely with the client to develop a nuanced brand positioning and elevated visual identity to resonate with the stylish, confident, well-traveled Casalina woman.

• Branding
• Brand Positioning
• Logo
• Packaging