Forty Five Ten and SWOON, the studio began work together in 2015 as the brand was evolving. Shortly after our initial projects, Forty Five Ten underwent a major move to relocate the store of 15 years to Main Street across from The Joule hotel in Downtown Dallas. With all fashion eyes on Dallas it was important to be mindful of the legacy of the brand but also the evolution from a small building on McKinney Avenue to a 5-story stunning building downtown. Swoon was a part of all aspects from logo to signage, packaging and strategy.
