Paciugo is a cafe serving authentic Italian gelato and sorbet made with all-natural ingredients, unique coffee beverages, refreshing smoothies and tasty shakes.

Paciugo is the Italian word for a messing concoction, but SWOON, the studio liked to think of it as the process of making a beautiful mess. This beautiful mess was brought to life through a collage of handwritten text. The Paciugo brand mixes cheeky phrases with rich colors to bring a sense of authenticity.

Food & Beverage
• Illustration