American Leather

A brand resetting shop-in-shop.

American Leather is a well established, American-made furniture company founded by engineers. The focus for the past many decades has been speed and innovation. The pivot by Swoon was to shift the mindset of both the brand and the customer to an inspired life well-lived. With a focus on comfort, quality, and design detail, the shop-in-shop completely reframed the perception of American Leather to an artful and timeless brand for modern living.

• Brand Identity
• Interior Design
Furniture Design
• Custom Millwork
• Experiential Design
• Signage