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SWOON, the studio - THE TRAVEL ISSUE |
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With expansive views of rolling hills, this Wabi Sabi family retreat is rooted in art and nature. |
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Every detail of this ground-up new build, designed in conjunction with architect Paul Merrill, was overseen by the studio, from the home’s exact placement on the hillside lot to the bath linens and silverware. Starting with the massive rock, culled from the property, that greets visitors as they approach the central breezeway, the modern dogtrot house is a study in embracing the surrounding landscape. Unfinished oak and hand-troweled plaster walls, unlacquered brass plumbing and hardware, raw-edge stone bathroom sinks, and honed black granite kitchen countertops celebrate the beauty of natural materials as they patina over time. Rooms are furnished with plush seating in linen and shearling, found objects, vintage pieces, and an assemblage of sculptural lighting and highly personal art, creating a feeling of soulful, considered comfort. |
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FOREVER INSPIRED BY NATURE |
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Drawing inspiration from the timeless beauty of nature, our concept for the custom fixture for luxury adventure sporting retailer St. Bernard was designed to seamlessly blend the outdoors with indoor retail spaces. |
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Our initial idea was to incorporate a massive boulder as a statement piece for retail merchandising, but practical constraints pushed us to refine and simplify. Still keeping our original concept in focus, we aimed to capture the juxtaposition of two natural elements by cutting through the center of a sculpted boulder-like form using a slice of red oak. While sculpting the rock to resemble the rugged form of a limestone boulder, instead of pursuing hyperrealism we opted for a sleek, monolithic off-white finish with a sand texture, modernizing the form and emphasizing its sculptural quality. This approach allowed the fixture to stand as a striking piece of art, seamlessly merging with the retail environment while paying homage to the raw beauty of nature. |
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| At Hotel Bardo, in the heart of Savannah, Georgia, our curation for Shop Bardo drew inspiration from the allure and magic of found treasures.— |
| Reflecting the hotel’s urban resort ambiance with an Italian seaside touch, our collaboration with international designers and makers included striped apparel embroidered with clever branding, straw hats, and accessories in Mediterranean hues. |
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More than a retail experience, the shop underscores the power of journey, weaving stories into every object and celebrating the joy of travel. |
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At SWOON, we have a long history of collaborating with inspiring fashion lines and retailers, so when two stylish entrepreneurs approached the studio about branding their new lifestyle startup focused on women’s luxury resort apparel and swimwear, we couldn’t wait to dive in. |
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| The brand, Casalina (the name was derived from the Italian word for home, “Casa,” and the Greek word for sunlight, “Lina”), is inspired by global getaways and the spirit of glamorous adventure. Our team worked closely with the client to develop a nuanced brand positioning and elevated visual identity to resonate with the stylish, confident, well-traveled Casalina woman. |
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Our photo studio, P.S. SWOON, art directed and shot a library of foundational brand photography that embodied that ideal, sun-soaked vacation in the Mediterranean (view them here). The new identity included digital assets, an e-commerce website, and social media guidance. The studio is proud to help launch such a thoughtful, impactful retail brand. An endless summer indeed. |
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Our clients frequently come to us looking for the SWOON touch. Sometimes it’s more of a feeling or an aesthetic sensibility (less about a specific item and more about a “vibe”), but often the touch is tangible – a takeaway moment that perfectly encapsulates a brand’s voice. |
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| | This tangible expression was front and center in Leatherology’s Spring 2024 campaign, when we collaborated with our supremely creative client to bring to life the Leatherology Country Club. The studio designed unique typography and logos that were embroidered on the wardrobe featured in the campaign. |
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The Leatherology Country Club concept was so well received that it grew beyond the campaign to the brand’s other touchpoints including pop-ups and gifting, making it a country club for all. |
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| Guests shopped, sipped spicy margaritas, and perused pretty things while exploring the verdant grounds and enjoying a vinyl set by CV Fields. It was beauty overload. |
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